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Breaking the myth: when shiny skin needs anti-aging

A popular misconception is that those with oily skin problems must also have shiny skin and are free from premature aging or fine lines.

It’s a well-known myth that shiny skin doesn’t show wrinkles or signs of premature aging thanks to its high levels of sebum. If you’re over 30 and are concerned with unwelcome shine you’ll need an effective anti-ageing beauty product rather than one that targets only shiny skin. Finding the right skincare can be a real challenge. Past the age of 40, effective anti-wrinkle creams for combination or oily skin are even harder to come by.

Smoothing and Illuminating Gel-cream : An Idéalia solution

All that changes with Idéalia’s new Smoothing and Illuminating Gel-cream for Combination to Oily Skin, formulated expressly for adults who need to fight both shine and signs of aging. Enriched with Kombucha, a fermented black tea extract, vitamins and Vichy mineralizing water, the Gel-cream visibly smoothens and plumps your skin, refines texture, evens-out tone and restores its natural radiance.

A shine-free glow with a soft matte finish

Unlike so many creams for combination or oily skin, the Gel-cream keeps your skin remarkably hydrated and fresh, yet free from shine - making it the best new gel moisturizer for shiny skin. Its patented Aquakeep® micro-spheres can absorb up to 100 times their own weight in water. It progressively releases water onto the skin, procuring an immediate feeling of freshness. Next, it unlocks a powder-like finish: the gel-cream gives you a fresh, durably matte look. Perfectly hydrated, bright and refreshed, your skin is reliably shine-free, yet healthy and glowing.
What’s more, the Gel-cream’s light, silky texture will remind you of cool sorbet: creamy, yet fresh and velvety to the touch.

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Face Care

Anti-aging treatments: all you need to know

When you notice little lines appearing, it’s time to take action! Expert Florence Benech, Pharmacist and
L’Oréal Cosmetic active Director for Skincare Development, gives us a comprehensive guide to the latest in anti-aging technology.

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